DETERMINANTS OF INTENTION TO USE ECO-FRIENDLY BAGS FOR SHOPPING AT SUPERMARKETS: THE CASE OF PEOPLE IN HO CHI MINH CITY

Abstract

The paper aims to identify factors affecting people's intention to use eco-friendly bags when shopping at supermarkets of people living in Ho Chi Minh City. Accordingly, implications for policymakers of encouraging people to use eco-friendly bags when shopping at supermarkets are proposed, contributing to reducing the use of non-degradable bags when shopping to mitigate environmental pollution and implement Vietnam’s green consumption policies. The research model is established based on the extended model of the Theory of Planned Behavior (TPB). Data from the survey of 504 people in Ho Chi Minh City who have shopped at supermarkets is analyzed by the Smart-PLS tool. The results show that “Environmental Awareness”, and “Environmental Concern” affect “Attitude”. Moreover, “Attitude”, “Perceived Behavioral Control” and “Subjective Norm” impact the residents' intention to use eco-friendly bags when shopping at supermarkets. Therefore, for people increasingly using environmentally friendly bags when shopping at supermarkets, policymakers need to encourage businesses to produce large friendly bags suitable for supermarket shopping activities, increasing the appearance of this type of bag in the market; To improve people's positive attitudes towards eco-friendly bags by propagating and emphasizing the value and benefits to the environment if people use environmentally friendly bags when shopping at supermarkets; To appraise of the right action of using environmentally friendly bags and this trend in today's society; To promote environmental education at all levels so that the younger generation early has correct awareness of the environment and much concern about the environment.