Factors influencing the decision to use artificial intelligence technology (Chatgpt - AI) in learning at colleges and universities in Vinh Long province

Tóm tắt

This study investigates the factors influencing students' decisions to adopt ChatGPT – AI technology in Vinh Long province amid the growing role of AI in education. Data were collected from 250 college and university students using a structured survey and convenience sampling method. The research employs quantitative methods, utilizing Cronbach's Alpha reliability testing, exploratory factor analysis (EFA), and linear regression analysis. The results highlight four key factors significantly impacting students' adoption decisions. Perceived Ease of Use emerged as the most influential factor, followed by Performance Expectancy, Technological Innovativeness, and Social Influence. This study's main contribution is its focus on a distinct yet under-researched demographic – students in Vinh Long province. It offers new insights into their perceptions and intentions toward AI adoption in learning. The research also extends the existing literature by applying the Unified Theory of Acceptance and Use of Technology (UTAUT) model in an educational AI context. Practically, the findings provide recommendations for academic institutions, policymakers, and technology developers to improve AI-integrated learning tools that align with student needs.