An analysis of persuasive strategies utilized in Taylor Swift’s commencement speech

Abstract

This article investigates the persuasive strategies employed by Taylor Swift in her captivating commencement speech
delivered on May 18, 2022, upon receiving an honorary doctorate of fine arts from New York University. By using
descriptive, qualitative and quantitative methods, Swift’s discourse of the address was analysed in the light of Aristotle's rhetorical theory [3], encompassing Ethos, Pathos, and Logos. The findings underscore Taylor Swift's masterful utilization of the three pillars of Aristotelian rhetoric: Pathos resonated powerfully, employed 43.1% (22 instances), followed by Ethos at 35.3% (18 instances), and Logos at 21.6% (11 instances). She adeptly incorporated Aristotle's timeless theory into her commencement address, deftly weaving a tapestry of engagement, persuasion, encouragement, motivation, and trust-building with her audience. By employing the power of Ethos, Pathos, and Logos, speakers can inspire change, instill hope, and leave an indelible mark on the hearts and minds of their audience, especially in the pivotal moments of commencement speeches aimed at igniting the spirits of fresh graduates.