Factors Affecting the Financial Strength of Tourism and Entertainment Enterprises Listed on the Vietnamese Stock Market

Abstract

This study analyzes the factors affecting the financial strength of tourism and entertainment enterprises listed on the Vietnamese stock market in the context of industry volatility following the COVID-19 pandemic. Based on a synthesis of relevant theories and previous studies, the paper develops a research model that examines the relationship between financial strength and firms’ internal financial factors in combination with macroeconomic factors. The results indicate that corporate financial strength is significantly influenced by factors such as firm size, liquidity, financial leverage, and asset utilization efficiency, while macroeconomic conditions also exert a certain impact.