Nghệ thuật thêu thổ cẩm của người Dao Đỏ tại Lũng Slàng: kết nối giá trị văn hóa với phát triển thương hiệu du lịch

Abstract

The traditional brocade embroidery of the Red Dao people in Lung Slang, Trang Dinh, Lang Son, is declining due to a dwindling number of artisans who fully practice the embroidery techniques. Changes in the labor structure have led to fewer young women engaging in the craft, while inexpensive industrial fabrics have shrunk the market for handmade products. Faced with this situation, the research proposes applying brocade embroidery to build the tourism brand of Lung Slang. Integrating traditional motifs into brand identity, developing tourism, and organizing cultural experiences will not only preserve the heritage but also create a sustainable economic foundation, enhance the brand value of community-based tourism, and transform Lung Slang into a destination closely associated with the Red Dao cultural identity.