Đặc trưng mỹ thuật thiết kế tem nhãn, bao bì thực phẩm nổi tiếng ở Sài Gòn (Giai đoạn cuối TK XIX đến 1975)

Abstract

This study analyzes the art of designing stamps, labels, and food and beverage packaging in Saigon from the late 19th century to 1975, as seen through famous brands. The author focuses on the evolution of design styles across three main periods (late 19th century - pre-1945, 1945-1954, and 1954-1975), influenced by historical and social contexts, artistic movements, and the cultural fusion of East and West. This work serves as a historical milestone, laying the groundwork for the modern packaging design industry.