THE IMPACT OF DIGITAL MEDIA ON VIETNAM'S TRADITIONAL CULTURAL VALUES: CURRENT SITUATION AND SOLUTIONS

Phạm Đình Khuê

Tóm tắt

Abstract: This paper examines the impact of digital media on traditional cultural values in Vietnam, including family values, customs, festivals, and lifestyles. Digital media, encompassing social networks and online platforms, is gradually transforming the way people approach, perceive, and participate in traditional cultural activities. By synthesizing data, insights from cultural management experts, and key policy documents of the Party and the State, this study provides an in-depth view of changes in traditional cultural values and offers directions to preserve and promote national cultural identity. Additionally, the paper proposes solutions to balance the development of digital media with the preservation of Vietnam's traditional cultural values.

Keywords: digital media, traditional culture, family values, festivals, customs, cultural identity, content management, cultural education.