ANALYSIS OF THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND EMPLOYEE ATTITUDES IN HIGHER EDUCATION INSTITUTIONS

Tóm tắt

The aim of this study is to clarify the effects of corporate social responsibility on employee attitudes in higher education institutions. In particular, the study will use the theory of social identity to investigate how corporate social responsibility affects workers' job satisfaction, organizational identification, and work engagement. Data from teaching and non-teaching staff at public higher education institutions in the North of Vietnam were gathered by using self-reported questionnaires. The collected data from 171 responses were analyzed using structural equation modeling approach. This approach made it possible to investigate the proposed correlations between the variables, offering a thorough comprehension of how corporate social responsibility affects employee attitudes. The study's findings show that, in the context of higher education institutions, corporate social responsibility is strongly correlated with work engagement, job satisfaction, and organizational identification. This study examines theoretical contributions in order to give practitioners and scholars interested in this field fresh new insights and knowledge. The results will give higher education institutions useful advices on how to encourage favorable employee attitudes, which will ultimately help the organizations succeed.