PROMOTING CULTURAL VALUES IN THE SOCIO-ECONOMIC DEVELOPMENT OF ETHNIC MINORITY COMMUNITIES (CASE STUDY OF DAO COMMUNITY - BASED TOURISM VILLAGE IN NAM DAM VILLAGE, QUAN BA COMMUNE, QUAN BA DISTRICT, HA GIANG PROVINCE)

Abstract

The article researches the issue of promoting cultural values in the socio-economic development in the community - based tourism village of the Dao people in Nam Dam village, Quan Ba commune, Quan Ba district, Ha Giang province. The research methods used are document analysis, secondary data, fieldwork with in-depth interviews, group discussions, and interdisciplinary analysis. Research results show that, since 2011, after the support of Caritas organization (Switzerland) and the Center for People and Nature (PanNature) with the project "Tourism for the poor", socio-economic life of the Dao ethnic group in Nam Dam has gradually changed. Moreover, with a sense of proactively preserving and promoting ethnic cultural values in tourism development, up to now, Nam Dam has received the ASEAN tourism award three times, and an annual award to honor localities and businesses with high quality tourism products and services, contributing to the sustainable development of tourist destinations in the ASEAN region. That affirms community-based tourism in Nam Dam is an effective direction in preserving and promoting cultural values associated with socio-economic development goals.