The Impact of Logistics Service Quality in Online Food Delivery Applications (OFDAs) on the Satisfaction of Student Consumers in Ho Chi Minh City

Tóm tắt

The paper investigates the factors constituting logistics services quality in Online food delivery applications and the satisfaction of student consumers in Ho Chi Minh City, Vietnam in order to pinpoint areas for improvement and allocate resources effectively. Particularly, the factors Discrepancy Handling, Delivery Cost, Information Quality, Delivery Time, Delivery Reliability and Personnel Contact are identified as components of logistics service. The final results demonstrate that all six variables are significant antecedents to Customer Satisfaction.