CURRENT STATUS AND SOLUTIONS FOR ATTRACTING ENROLLMENT IN REGULAR UNDERGRADUATE PROGRAMS IN THE ECONOMIC SECTOR AT TAY BAC UNIVERSITY

Abstract

In recent years, the trend in enrollment results for Economics programs at Tay Bac University has been declining, reaching only about 5% of the enrollment target. Through a review of relevant literature on higher education and professional enrollment, the author identifies that the primary factor influencing this trend is the high school students' choice of field and university. Therefore, the author conducted a survey of , high school students in Sơn La province to explore their priorities when choosing a school and a field of study. The research results show that students highly value criteria for selecting a school and a field of study that align with the Economics programs at Tay Bac University, but they have very limited access to information about the programs and institutions. Based on these findings, the author proposes solutions to attract high school students to enroll in Economics programs at Tay Bac University.