TÁC ĐỘNG CỦA LÃNH ĐẠO CHUYỂN ĐỔI XANH ĐẾN HÀNH VI DỊCH VỤ XANH THÔNG QUA VAI TRÒ TRUNG GIAN CỦA Ý NGHĨA CÔNG VIỆC XANH TRONG NGÀNH LOGISTICS VIỆT NAM (THE IMPACT OF GREEN TRANSFORMATIONAL LEADERSHIP ON GREEN SERVICE BEHAVIOR THROUGH THE MEDIATING ROLE OF GREEN JOB MEANING IN VIETNAM'S LOGISTICS INDUSTRY)
Từ khóa
DOI:
https://doi.org/10.65154/jmst.831Tóm tắt
Trong bối cảnh ngành logistics Việt Nam đang chịu áp lực chuyển đổi xanh và tuân thủ các tiêu chuẩn môi trường - xã hội - quản trị (ESG), việc thúc đẩy hành vi xanh của nhân viên tuyến đầu trở thành yếu tố then chốt bảo đảm phát triển bền vững. Nghiên cứu này phân tích tác động của lãnh đạo chuyển đổi xanh đến hành vi dịch vụ xanh của nhân viên, thông qua ý nghĩa công việc xanh trong các doanh nghiệp logistics. Khoảng trống nghiên cứu trước đây nằm ở việc thiếu minh chứng thực nghiệm về con đường trung gian mang tính nhận thức - động lực giữa lãnh đạo và hành vi xanh. Dựa trên khảo sát 452 nhân viên, mô hình phương trình cấu trúc cho thấy lãnh đạo chuyển đổi xanh tác động tích cực và có ý nghĩa thống kê đến ý nghĩa công việc xanh, yếu tố này tiếp tục thúc đẩy hành vi dịch vụ xanh. Nghiên cứu đóng góp cho lý thuyết hành vi xanh và cung cấp hàm ý quản trị cho quá trình chuyển đổi xanh trong ngành logistics Việt Nam.AbstractIn the context of Vietnam’s logistics industry facing increasing pressure for green transformation and compliance with Environmental-Social-Governance (ESG) standards, fostering frontline employees’ green behavior has become a critical driver of sustainable development. This study investigates the impact of green transformational leadership on employees’ green service behavior, with green work meaningfulness as a mediating mechanism. The research addresses a gap in the literature regarding the cognitive-motivational pathway linking leadership to green behavior in service settings. Based on survey data from 452 logistics employees, structural equation modeling (SEM) results reveal that green transformational leadership positively and significantly influences green work meaningfulness, which in turn enhances green service behavior. The study advances theoretical understanding of green employee behavior and offers managerial implications for promoting sustainable transformation in Vietnam’s logistics sector.Keywords: Green Transformational Leadership, Green Work Meaningfulness, Green Employee Service Behavior, Sustainable Logistics, Environmental Psychology, Vietnam.Lượt tải
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