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19(4)2024

Published: 2025-01-04

Impact of influencer marketing on consumers’ intention to buy cosmetic online in Ho Chi Minh City

Ngô Thị Lan, Nguyễn Thị Hoài Bắc, Nguyễn Quế Chi, Nguyễn Phương Duy, Đào Thu Huyền

112-126
- PDF (Vietnamese)
The impact of UGC on technology the purchase intention of gen Z

Mai Hoài Phương, Nguyễn Thị Phương Linh, Lâm Ngọc Linh, Nguyễn Thị Ngọc Nhi, Bùi Ngọc Tuấn Anh

93-111
- PDF (Vietnamese)
Manager’s influence tactics and Employee creativity: The mediating role of Tacit knowledge sharing

Vũ Thịnh Trường

77-92
- PDF (Vietnamese)
After-sales service quality affects loyalty through customer satisfaction: The case of Head Honda in Dong Nai Province

Nguyễn Hoàng Sinh, Lương Đình Hiển

58-76
- PDF (Vietnamese)
Opportunities and challenges of the restaurant industry in Vietnam in the new normal period

Trần Quang Trí, Phạm Đoàn Anh Khoa, Alang Tho, Nguyễn Thị Thanh Nhân

43-57
- PDF (Vietnamese)
The impact of trust, privacy concerns on behavioural intention in using mobile health applications

Huỳnh Thanh Tú, Phan Đình Quyền, Nguyễn Thị Phổ Thông

31-42
- PDF (Vietnamese)
Proposing a research model on tourism destination mascots

Hà Nam Khánh Giao

16-30
- PDF (Vietnamese)
Trust for online donation: The case of GIVEasia Vietnam

Trịnh Thùy Anh, Vũ Xuân Thành

3-15
- PDF (Vietnamese)