The effects of push travel motivation on attitude and revisit intention of tourists for agritourism in Dalat City

Abstract

This study determines the influence of push travel motivation on tourists’ attitudes and revisits intentions toward agritourism in DaLat City. The quantitative research method was used, with primary data gathered from 169 tourists. Smart PLS 3.0 software was used to analyze the data. The research’s results showed that the factors influencing push travel motivation include enhancing social relations, seeking relaxation, seeking experiences, and increasing prestige, all of which directly or indirectly affect the attitude and revisit intention of tourists toward agritourism in Da Lat.