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19(10)2024

Published: 2025-01-15

Creativity in Vietnamese public universities: The role of empowering leadership, work engagement, sharing knowledge and autonomous work behavior

Huỳnh Thị Thu Sương, Nguyễn Thị Thu Hiền, Huỳnh Thị Đoan Trang, Đặng Văn Ơn

3-21
- PDF (Vietnamese)
The impact of short video marketing on online fashion product purchase intention of generation Y and Z

Hoàng Thị Phương Thảo, Trần Nguyễn Hồng Hải

22-36
- PDF (Vietnamese)
Cause-related marketing: A review based on bibliographic coupling analysis

Nguyễn Thanh An, Nguyễn Hải Quang, Lữ Phi Nga

37-57
- PDF (Vietnamese)
The impact of customer-firm relationship quality on customer citizenship behavior: A study of the consumer goods retail services in Vietnam

Nguyễn Văn Tuấn

58-71
- PDF (Vietnamese)
Drivers influencing consumer’s attitudes and intentions towards purchasing green products in Ho Chi Minh City

Nguyễn Anh Minh Thư, Mạch Khả Nhi, Đào Kim Huyền, Bùi Ngọc Tuấn Anh

72-88
- PDF (Vietnamese)
Social presence, entertainment, sale promotion and impulse buying behavior: The mediating role of flow experience

Nguyễn Thị Hồng Phụng

89-106
- PDF (Vietnamese)
Investigating the intention to continue using software at work in digital transformation context: Integrating task - technology fit into technology continuance theory

Bùi Thành Khoa, Trần Trọng Huỳnh

107-120
- PDF (Vietnamese)