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8 (1) 2018

old version 8(2)2018 & 8(3)2018

Published: 2021-01-06

Influences of employees’ perceptions of corporate social responsibility on job satisfaction – A study in Hochiminh City

Thi Thanh Xuan Le, Thi Thanh Nhan Vo, Thi Diem My Le

43
- PDF (Vietnamese)
Impact of online social media on consumers’ purchasing intention via social network sites

Thi Phuong Thao Hoang , Le Thai Hoa Nguyen

56
- PDF (Vietnamese)
Rational and emotional preferred appeals of television commercials for FMCG: Evidence from young adults in Ho Chi Minh city

The Khang Nguyen, Thi Bich Ngoc Pham

72
- PDF (Vietnamese)
Factors affecting green food purchase intention in Ho Chi Minh city

Thi Thanh Van Nguyen, Thien Duy Nguyen, Tien Dung Pham

83
- PDF (Vietnamese)