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14(4)2024

Published: 2025-01-11

Financial literacy and entrepreneurial behavior of Junior high school students: Basis for TLE management plan

Rogelia Danica Español, Joemar T. Miñoza, Leo Zosa

3-19
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The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands

Nhi Pham Phuong Nguyen, Trang Thanh Bui, An Quang Ha

20-40
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Building a brand name for universities: A case study of Ho Chi Minh City Open University

Anh Ngoc Nguyen, Duc Hong Vo

41-54
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The impact of access to finance and business environment on firm innovation in Vietnam: Moderating role of working experience of top manager

Thu Thi Hong Nguyen, Minh Hue Nguyen, Bich Ngoc Do, Minh Thi Hong Le

55-74
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Corporate culture - externally committed values: The case study of DHG joint stock company on the Vietnam stock exchange

Duyen Thi Le Chau, Hiep Minh Phuoc, Canh Minh Nguyen, Liem Thanh Nguyen, Nhu Thi Huynh Tran

75-88
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Exploring social media trends over the past decade (2010-2022): A bibliometric approach

Van Vu Dung Pham, Anh Ngoc Hoang Bach

89-98
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The behavior of young people toward electric motorbikes: Evidence from Vietnam

Lam Hong Tong, Chau Giang Nguyen, My Tien Ha Duong

99-111
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Exploring digital marketing strategies in small-sized enterprises in Vietnam

Khanh Thi Ngoc Nguyen, Ngoc Thi Nhu Truong

112-128
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The effects of leader-member exchange on employee performance at commercial banks in Ho Chi Minh City: The role of job satisfaction and work engagement as mediating variables

Nam Dinh Khuc

129-139
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The relationships between servant leadership, job embeddedness, and turnover intention of information technology employees

Giang Hoai Kieu Le, Phuoc Hoang Vo

140-156
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The heterogeneity impacts of digital transformation, human capital, and trade openness on income and labour productivity in Vietnam

Ha Minh Nguen, Ngoc Hoang Bui

157-171
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