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15(2)2025

Published: 2025-02-15

Performance management system of hospitality management department of Cebu Technological University campuses

de la Cruz Ronald, Minoza Joemar, Zosa Leo

3-19
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How vividness and review quality influence purchase intention in mobile shopping

Anh Thi Van Pham, Trung Minh Ngo

20-36
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The impact of Firm Generated Content (FGC) and User Generated Content (UGC) on the intention to use telehealth services

Tuan Van Pham, My Ha Nguyen, Linh Khanh Nguyen, Yen Phi Hoang, Thu Hoai Tran, Linh Ngoc Khanh Hoang

37-50
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How playable advertisements affect Gen Z’s intention to download apps in Ho Chi Minh City

Long Cuu Hoang, Hoan Phuc Ho, Hung Xuan Dao, Binh Gia Nguyen, Giang Vu Chau Le, Ha Nhu Ngoc Nguyen

51-66
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Business group, corporate governance and business performance: A study in Vietnam

Thong Tien Nguyen, Nhi Phuong Doan, Tuong Minh Tran

67-84
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Augmenting TikTok shop adoption: The mediating role of Key Opinion Consumers (KOCs) in live streaming, video content, and Artificial Intelligence (AI) recommendations

Minh Thi Hong Le, Hieu Ngoc Minh Pham, Ly Thi Truc Nguyen, Thuy Thi Xuan Le, Suong Thi Mai Nguyen

85-104
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The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context

Long Vu Phi Hoang, Hien Thi Thao Bui

105-127
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The impact of online review on fresh food purchase intention via mobile applications: An approach of Elaboration Likelihood Model (ELM) theory

Hoa Le Thai Nguyen, Thi Thi Cam Tang

128-151
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Autonomy in the relationship between education and entrepreneurial intentions of female students

Tuyen Thi Kim Dinh, Trang Duong Thuy Mai, Linh Thi Thuy Ly, Minh Pham

152-169
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Multinomial logit regression adoption: Identifying user characteristics of e-wallets in Can Tho City, Vietnam

Ngan Thi Thuy Nguyen, Khe Son Tran

170-184
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