16(4)2026

Article

• Governance practices in Public Attorney’s Offices during the Covid-19 crisis: Lessons for resilience and adaptation

  Haran Sabangan Abdulkarim, Rowell Pagod Nitafan

  3-21

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• The impact of attitudes toward sexually appeal advertisements on purchase intentions of consumers in Ho Chi Minh City: Perspectives from feminist aspects

  Khanh Ngan Nguyen, Dinh Nghi Le

  22-39

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• Examining customer satisfaction’s influence on word of mouth and repeat purchase intentions in metro rail services

  Tuan Anh Tran, Thi Binh Minh Nguyen, Thi Thu Thinh Duong, Dinh Nam Khuc

  40-59

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• Green purchase behavior of students in Ho Chi Minh City, Vietnam: The integration of protection motivation theory and theory of green purchase behavior

  Thi Thu Hien Pham, Bao Son Doan, Huy Phuc Nguyen, Ngoc Kieu Anh Nguyen, Dinh Loc Nguyen, Tinh Nghi Tong

  60-78

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• Effects of emotional labor and emotional intelligence on university students’ academic achievement: The mediating role of emotional exhaustion

  Thi Hoai Nhung Duong, Nguyet Hang Le, Thi Nga Anh Nguyen, Minh Hien Hoang

  79-97

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• Quiet quitting in the era of hybrid work: A qualitative study on work motivation among generation Z

  Quang Anh Nguyen, Hoang Phuc Nguyen, Trong Hien Huynh, Bich An Luong, Thi Huong Giang Nguyen, Thi My Duyen Luong

  98-113

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• Digital leadership and employee megaphoning: A dual-path mediation model of communal and exchange relational norms in Vietnam

  Thanh Trung Ngo

  114-133

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• Factors influencing tourist co-creation value in smart tourism: The role of resources, participation, and technology experience on satisfaction and loyalty

  Truc Phuc Vu, Giang Chau Nguyen

  134-151

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• Medical tourism experiences, perceived value and tourists’ happiness and word of mouth in Ho Chi Minh City: A qualitative exploration

  Phuoc Hai To

  152-168

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