The Impact of Transformational Leadership on Innovative Behavior: An S-O-R Model Analysis in Vietnam's Banking Sector During Digital Transformation

Abstract

This study applied the S-O-R (Stimulus-Organism-Response) model to examine the influence of transformational leadership on innovative behavior of banking employees in the context of digital transformation in Vietnam. The research aimed to develop and test the relationships between transformational leadership, intrinsic motivation, organizational culture perception, and innovative behavior. The study employed a quantitative method with an online survey questionnaire, collecting data from 211 managers at Vietnamese commercial banks. Data were analyzed using the PLS-SEM structural equation modeling approach. The research findings confirmed that transformational leadership positively influences innovative behavior, both directly and indirectly through intrinsic motivation and organizational culture perception. The study demonstrated the importance of transformational leadership, intrinsic motivation, and organizational culture in fostering innovative behavior of banking employees during digital transformation.