Public Policy on Green Behavior and National Competitiveness in the Era of Global Tax Changes

Abstract

Purpose: This study analyzes the relationship between green-oriented public policy (CSC), green behavior (HVX), and national competitiveness (NLCT) in the context of changing global tax mechanisms (TTC), with particular emphasis on the United States’ countervailing tax policy.
Design/methodology/approach: By combining qualitative and quantitative methods, the study tests hypotheses derived from the Theory of Planned Behavior (TPB) and the national competitiveness model.
Findings: The findings indicate that green-oriented public policy exerts a positive effect on green behavior; green behavior serves as a key mediating factor in transforming policy into national competitiveness; and global tax pressures both weaken the direct impact of policy and reinforce the importance of green behavior for competitiveness.
Originality/value: The study contributes a new integrated theoretical model and provides empirical evidence for developing economies such as Vietnam in their green transition (CĐX). However, the focus on a single case study and survey-based data may limit the generalizability of the findings. The policy implications highlight the need to design an integrated policy system that fosters green behavior and enhances adaptability to global environmental tax standards.