Modern Challenges and Trends in Business Management

Abstract

The competitive landscape in digitalisation-based globalization has made the way of managing an organization to timely meet the innovation requirements. This innovation pressure is a driving force for management science to be continuously improved as a premise for a worldwide trend of digital economic development. In such a context, the article analyzes eight groups of basic challenges in the current business environment, and on that basis also points out ten business administration trends that need to be researched and applied effectively at businesses.