Developing Vietnamese Fine Art Ceramics Brand: A General Assessment

Abstract

Brand development of ceramic products, fine art porcelain in particular and handicraft products in general, has been a crucial issue. Building and developing the brand name of traditional fine art ceramics and porcelain products in recent years has prospered. Many brands have gained fame and certain prestige in both domestic and foreign markets, bringing high economic value and contributing to poverty reduction and the general economic development of the craft village. Many ceramic and fine art porcelain products of Chu Dau and Bat Trang craft villages, etc., are known and favored by consumers in markets such as Japan, the US, and the EU. However, the problem of brand development of production and business establishments also encountered many difficulties when the world economy fell into crisis. Therefore, continuously learning, building and developing the brand, finding solutions to develop the brand, contributing to the development of the craft village, creating jobs, and increasing employee income have received much attention from many sides, especially in state management agencies, enterprises, and associations.