Factors Affecting the Use of Personal Credit Cards at HSBC Bank Vietnam Limited - Ho Chi Minh City Branch

Abstract

The article aims to determine the factors affecting the use of personal credit cards at the HSBC Vietnam bank Ho Chi Minh City branch. Data is collected from 200 customers using personal credit cards at the HSBC Bank Vietnam Limited - Ho Chi Minh City branch. The research measured the impact of five factors: perceived ease of use of the card, safety and security, consumer attitudes, cost incentives of card use and added value on personal credit cards. The research has identified the above five factors that have a positive influence on the customers’ use of credit cards. More specifically, the factor with the strongest impact is the customers’ perception of the ease of use of credit cards. Through this paper, the authors suggest that banks have more investment policies to meet the needs of existing customers and create a premise to attract new customers, hence contributing to increasing the number of customers using credit cards and improving the business efficiency of the bank in the future.