Factors Affecting the Model of Community-Based Tourism Development in Vietnam

Abstract

The study analyzes the factors affecting the model of community-based tourism (CBT) development in Vietnam using a total 250 businesses surveyed. Linear regression method was used to carry out this study. The results show the following factors: Values, beliefs, behaviors; Cultural, social, economic, environmental; Sustainable development factors have a positive and significant influence on CBT. In contrast, the factors of local community, CBT enterprises, CBT tourists have not played an important role in CBT. At the same time, the article proposes solutions to perfect the model of CBT in Vietnam today, which is a combination of harmonious relationships such as community, society, economy, and environment based on value. values, beliefs, behaviors; and bring sustainable economic benefits to society. Therefore, the study is expected to contribute to the growth of CBT and the tourism industry in Vietnam.