Nghiên cứu hệ thống lý thuyết về sự ảnh hưởng của dịch vụ thuyết minh du lịch, hình ảnh điểm đến và sự trở lại điểm đến và đề xuất nghiên cứu

Abstract

Tourism interpretation services are important to assist tourists to obtain the authentic values of destinations, thus enabling the enhancement of destination image. Although tourism interpretation services attracted several research since 2015, there are few studies on the effects of tourism interpretation services from an underlying theory. This study aims to review and consider tourism interpretation services, destination image, tourist revisit intention, and the potential theory underlying the potential effects of tourism interpretation services on the two other constructs. To do these objectives, the study collected and analyzed accessible articles published in academic journals in three of the largest and most popular online databases and search engines in the tourism field namely Science Direct, EBSCOHost, and Google Scholar. Based on a content analysis of the analyzed articles, this study found that tourism interpretation services may have a direct effect on destination image and an indirect effect on tourist revisit intention. Based on considering theories applied in tourist future behavior, this study also found that the Stimulus-Organism-Response (S-O-R) theory can be an underlying theory to examine the effects of tourism interpretation services on destination image and tourist revisit intention. Future research is then suggested to examine the above effects from the S-O-R theory. As such, the literature on tourism interpretation services, destination image, and tourist revisit intention can be enriched and advanced.