Ebook retailing model- A studying case at Waka.vn

Abstract

The purpose of the paper is to study the e-book retail model, and Waka case study, an ebook retailer
with initial success in Vietnam. Ebook is a digital content product - one of the typical products of the digital
age, has different characteristics from printed books. Ebook has advantages and disadvantages for readers,
publishers, distributors, but it is a modern product. Research has synthesized some theories about ebook,
ebook retailing model; analyzed Waka ebook retailing model; thereby giving some discussion on the causes
of success of Waka, and suggest to Vietnam business want to selling Ebook or content products in the future.