Digital wallets- an overview

Abstract

Digital wallets have been slow to capture consumer attention, but finally seem poised to enter the trendy. Now is the
time for providers to identify which strategic market approaches will lead to success. This article will first give the
background of legal environment for digit wallets development in Vietnam. It then provides an insight into the market
entry process, the market segments and reveal how each integrates with the consumer adoption process. The article
finally suggests how to develop an effective multiphase marketing strategy.