Applying education marketing in the universities of Vietnam

Abstract

Integration has created not only opportunities but also many challenges for all sectors, including education. In Vietnam, granting enrolment autonomy for the universities and colleges which started in 2015, has contributed to warming the education market and increasing competition among them. Accordingly, the universities became interested in marketing education. This helps the enrolment and education associated with social needs, and helps students and employers understand their objectives, quality, education environment and reputation of the university, from which make them have the right decision in choosing the university or major meeting their demand. The article attempts to analyze the concept of education marketing and how to apply it in the university system in Vietnam.