Purchase decision factors for apartments in Hochiminh City: An ordered logit regression model approach
Keywords:
Purchase decision, ordered logit regression model, luxury, premium, mid-end, affordable apartment.
Abstract
The purpose of this article is to analyze the purchase decision factors for apartments in Ho Chi Minh
City. The theoretical foundations are analyzed and synthesized from previous studies. The sample of 1,037
observations was selected from 70 apartment projects in Ho Chi Minh City. The quantitative analysis method
and the ordered logit regression model as the data analysis tool was developed in study. Results of research
indicate that the decision to buy an apartment for each of the different segment is influenced by different
factors
