Balance of efficiency and effectiveness in the dynamic standard

Abstract

In article the problem of integrating in one model of two aspects of efficiencyproductivity and profitability is considered. Approach to formation of the dynamic
standard, based on ranging of indicators on growth rates is offered. The “ideal”
order of growth rates of indicators locates. Such order represents “a golden rule of
economy of the enterprise” which essence consists in ensuring development of the
enterprise according to the typical dynamic standard. Possibility of formation of
the dynamic standard on the basis of purposes of two types aiming at profitability
and on the end result is shown. Such standard allows to reach balance of efficiency
and effectiveness. Examples of dynamic standards are given. The method of an
integrated assessment of efficiency by means of the dynamic standard is offered.