6. FACTORS AFFECTING RESIDENTIAL LAND PRICE IN HA DONG DISTRICT, HA NOI CITY

Abstract

The purpose of this study is to evaluate the factors affecting residential land prices in the context of rapid urbanization in Ha Dong district. The study employed the sales data on the website of batdongsam.com to assess the current status of residential land prices in the study area. Then, the AHP-based land price factor analysis was employed to identify the key determinants of the residential land price in the study area. The results show that the location factors are the most important factors affecting residential land price. Economic factors also play important roles, while planning factors have a lower influence level. By observing individual factors within the group, the study reveals that the factors of distance to roads, access to social infrastructure, and GDP growth are the factors that most influence residential land price in the study area. Factors of technical infrastructure planning, industrial park planning, and interest rate have little influence on residential land price in the area. This result provides a practical basis for local land managers to adjust planning and residential land prices, contributing to sustainable urban development in Ha Dong district, Hanoi.