Communication crisis management of executive organisations in the new context

Abstract

The communication management of state bodies faces both opportunities and challenges in the new context, marked by the robust development of science and technology, digital transformation, digital communication, and social media. While information can now be delivered quickly and from multiple perspectives, it also carries many risks. Properly implemented communication crisis management of state agencies plays a crucial role in protecting reputation and image, maintaining public trust, and ensuring social stability. However, numerous difficulties and challenges remain, necessitating new solutions that align with the demands of the new context.