Communicating on business Corporate social responsibility: Roles, criteria and emerging challenges in the contemporary context

Abstract

Corporate social responsibility (CSR) communication has increasingly been recognised as a strategic component of brand governance and sustainable development. This article clarifies the concepts of CSR and CSR communication through a synthesis of key theoretical approaches. It analyses the role of CSR communication and proposes a set of criteria for evaluating its effectiveness. The study further identifies major challenges in practice, including strategic alignment, information transparency, greenwashing risks, limitations in content innovation, behavioural impact, and constraints in governance capacity and implementation resources.