SURVEY OF K-DRAMA CONSUMPTION TRENDS IN VIETNAM

  • Cao Thi Hai Bac VNU University of Languages and International Studies, Pham Van Dong, Cau Giay, Hanoi, Vietnam
Keywords: Hallyu, K-Drama, consumption trend

Abstract

Using the survey method of questionnaire, this study aims to investigate K-Drama consumption trends in Vietnam. Firstly, the frequent viewing rate of Korean Drama is over 50%. Secondly, the majority of Vietnamese audiences are willing to pay for copyright drama services as well as choose services with an internet connection rather than through channels on TV. Thirdly, drama’s content or script, melodrama are appreciated most by the respondents.

điểm /   đánh giá
Published
2023-10-31
Issue
Vol. 39 No. 5 (2023)
Section
RESEARCH