Model of factors affecting organizational culture on business performance: A case study of small and medium enterprises in the Mekong Delta

Abstract

The study was conducted with the aim of analyzing the influence of factors
affecting organizational culture on business performance: The case of small and mediumsized enterprises in the Mekong Delta region, Kowloon. The study identified five factors
and proposed a research model for factors synthesized from relevant research reviews,
including: Mission, Adaptability, Remuneration policy, Working environment , Corporate
branding. After discussing with experts to adjust the appropriateness of factors affecting
organizational culture to business performance.