The Exportation of Vietnamese Lychee to the EU Market under EVFTA: A SWOT Analysis and Policy Recommendations

Abstract

The goal of this study is to investigate the performance of Vietnamese lychee export to EU's market and to identify the main trends in the region’s lychee market. Based on this, a SWOT analysis for Vietnamese lychee exportation is conducted. Market Access Map provided by ITC and Access2markets developed by the European Commission is the essential data source for a comprehensive evaluation of the inherent strengths and weaknesses of Vietnamese lychee exports to the EU. Our investigation could help the Vietnamese governments and entrepreneurs to get valuable insights into how to take advantage of trade prospects between Vietnam and the EU. A significant contribution of our study is to provide policy recommendations for the Vietnamese government and businesses to promote lychee exportation to the EU in the years to come.