CIRCULAR FASHION AWARENESS IN VIETNAMESE CONSUMERS' INTENTION TO PURCHASE SECOND HAND CLOTHES

Abstract

This article focuses on the factors affecting the intention to buy second-hand-clothes of Vietnamese consumers, especially the role of circular fashion
awareness. Using quantitative research methods. With a sample size of 823. Data were processed by SPSS 22 and AMOSS 22 software. The study has shown that
the factors of circular fashion awareness, uniqueness, price, and store image have an impact on consumers' intention to buy second-hand-clothes. Especially the
mediating role of circular fashion awareness. From there, 4 customer groups were proposed that businesses can approach to do business effectively.