DETERMINANTS OF UNIVERSITY STUDENTS' INTENTION TO USE ONLINE RECRUITMENT PLATFORMS IN HO CHI MINH CITY

Abstract

This study investigates factors influencing university students’ intention to use online recruitment platforms in Ho Chi Minh City. Based on the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), the research examines the roles of perceived usefulness, perceived ease of use, attitude, and perceived trust. Using a structured questionnaire, 240 valid responses were collected and analyzed through partial least squares structural equation modeling (PLS-SEM). The results indicate that both perceived usefulness and ease of use positively affect attitude and trust, which in turn significantly influence behavioral intention. Notably, perceived trust emerges as the strongest predictor of intention. These findings suggest that improving platform usability, transparency, and practical value can effectively enhance students’ willingness to use online recruitment services.