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13(02) 2026

Published: 2026-03-13

THE MEDIATING ROLE OF ADHOCRACY CULTURE IN THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP STYLE AND EMPLOYEES’ INNOVATIVE WORK BEHAVIOR IN VIETNAMESE ENTERPRISES

Phạm Thị Bích Ngọc

1-13
- PDF (Vietnamese)
A PRISMA-BASED SYSTEMATIC REVIEW OF FACTORS INFLUENCING CUSTOMERS’ WILLINGNESS TO SHARE PERSONAL DATA VIA CHATBOTS IN DIGITAL BANKING IN VIETNAM: DEVELOPING AN INTEGRATED STIMULUSORGANISM-RESPONSE FRAMEWORK

Nguyễn Thị Bích Trâm, Nguyễn Sơn Tùng, Bùi Trung Hiệp, Lê Văn Huy

14-36
- PDF (Vietnamese)
GREEN BEHAVIOR OF HOTEL INDUSTRY EMPLOYEES: RESEARCH TRENDS IN VIETNAM AND THE WORLD

Tạ Hoàng Giang, Nguyễn Thị Thanh Thảo, Nguyễn Thị Phương Thảo, Nguyễn Văn Anh

37-56
- PDF (Vietnamese)
ANALYZING THE FACTORS INFLUENCING VIETNAMESE USERS’ ATTACHMENT TO OPEN-SOURCE AI ASSISTANT MODELS: THE CASE OF THE DEEPSEEK APPLICATION

Trần Xuân Quỳnh, Trần Thị Nguyên Hảo

57-70
- PDF (Vietnamese)
DETERMINANTS OF UNIVERSITY STUDENTS' INTENTION TO USE ONLINE RECRUITMENT PLATFORMS IN HO CHI MINH CITY

Huỳnh Thị Huyền Trang, Lê Hoàng Quốc Khanh, Nguyễn Thị Tuyết Nga

71-86
- PDF (Vietnamese)
EVALUATING AND EXPLAINING THE IMPACT OF PET INFLUENCER MARKETING ON SOCIAL MEDIA: THE ROLE OF BRAND CUTENESS AND BRAND TRUST

Lê Trần Tiến, Nguyễn Quốc Khánh, Đoàn Thị Kiều Linh, Phạm Hoàn Kim Nguyên, Nguyễn Thị Yến Nhi, Trần Triệu Khải

87-100
- PDF (Vietnamese)