FACTORS AFFECTING INTENTION TO CHOOSE DA LAT CITY DESTINATION OF DOMESTIC TOURISTS
Keywords:
domestic tourists, intention, destination, Da Lat city.
Abstract
The study is conducted to identify and evaluate the factors affecting intention to choose Da Lat city destination of domestic tourists, thus provide an accurate assessment model and recommendations to increase the ability to attract and satisfy tourists’ demand for Da Lat city destination. The study uses a linear regression model based on online data of 221 domestic tourists travelling to Da Lat city in October 2021. The results show that perceived behavioral control, attitude and feeling, tourism service, tourism infrastructure factors have a direct impact on the intention to choose Da Lat city destination of domestic tourists.
