Tác động của học tập trải nghiệm đến năng lực tác nghiệp truyền thông của sinh viên: Nghiên cứu tại Trường Đại học Đại Nam

Tóm tắt

This study examines the impact of experiential learning on the media practice competence of students at Dai Nam University in the context of the rapid expansion of multi-platform media. Grounded in Dewey’s educational philosophy and Kolb’s experiential learning cycle, the research emphasizes the integration of experience with reflection and continuous improvement. A survey of 120 students from the Faculty of Communication reveals that although students demonstrate strong access to digital platforms, their professional process-oriented competence remains limited, particularly in content production, the use of specialized tools, performance measurement, and engagement in real-world projects. Based on these findings, the paper outlines several experiential learning practices implemented at Dai Nam University, including strengthening practice-based tasks within courses, expanding authentic projects in collaboration with industry partners, and developing a digital learning environment that facilitates feedback and iterative refinement of student products.