Developing night tourism products in Quang Ninh Province

Abstract

This article focuses on researching the development of night tourism products in Quang Ninh, aiming to boost the night-time economy and enhance tourism appeal. The study evaluates the theoretical foundations of tourism products and the current state of night tourism in Quang Ninh, based on which sustainable development solutions are proposed. Night tourism products include cultural performances, night tours, shopping, entertainment, sports, wellness services, sightseeing, and cuisine. The article also emphasizes the necessity of market research, investment, technology applications, and environmental protection in the development process. Developing night tourism is identified as a significant opportunity to raise Quang Ninh's position on the global tourism map and contribute to local socio-economic development.