Heritage literature as a material for creating sustainable tourism experiences: A case study of the literary landscape of Yen Tu – Vinh Nghiem – Con Son, Kiep Bac

Abstract

The article investigates the role of heritage literature as a primary material in the construction of sustainable tourism experiences at three cultural and historical heritage sites that are particularly significant and closely associated with Vietnam's heritage literature: Yen Tu, Vinh Nghiem, and Con Son – Kiep Bac. Based on a theoretical overview of sustainable tourism, tourist experiences, and heritage literature, the study employs content analysis methods on representative literary works. The results indicate that Zen poetry (Yen Tu), stone stele inscriptions (Vinh Nghiem), and poetry and literature related to Con Son – Kiep Bac not only enrich multi-sensory experiences, enhance cultural awareness and conservation consciousness, but also promote responsible tourism behavior. In addition to contributing theoretically by proposing an analytical framework for heritage literature within the context of sustainable tourism, the article also offers several practical recommendations aimed at optimizing communication tools and refining the evaluation framework for the effectiveness of tourism experiences at heritage sites, contributing to the preservation and promotion of cultural heritage values.