CONSUMER-CENTRIC NEW PRODUCT DEVELOPMENT: A CASE STUDY ON GRILLED GINGER WITH HONEY

Abstract

This paper aims to illustrate a new food product development process based on a consumer-centric approach. The process consists of three steps: (1) identifying competitors by category appraisal, (2) developing product prototypes, and (3) measuring consumer preferences. Such steps will be presented in detail by a case study of grilled ginger with honey. Besides the consumer-centric approach, this paper also introduces important tools of Sensory Science applied in new food product development, including the free sorting task method, design of experiments, and preference mapping. This paper is expected to be a brief introductory guide or reference for developers, who want to develop new food products in a competitive market