8 (1) 2018

Bài viết

• Influences of employees’ perceptions of corporate social responsibility on job satisfaction – A study in Hochiminh City

  Thi Thanh Xuan Le, Thi Thanh Nhan Vo, Thi Diem My Le

  43

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• Impact of online social media on consumers’ purchasing intention via social network sites

  Thi Phuong Thao Hoang , Le Thai Hoa Nguyen

  56

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• Rational and emotional preferred appeals of television commercials for FMCG: Evidence from young adults in Ho Chi Minh city

  The Khang Nguyen, Thi Bich Ngoc Pham

  72

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• Factors affecting green food purchase intention in Ho Chi Minh city

  Thi Thanh Van Nguyen, Thien Duy Nguyen, Tien Dung Pham

  83

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