14(4)2024

Bài viết

• Financial literacy and entrepreneurial behavior of Junior high school students: Basis for TLE management plan

  Rogelia Danica Español, Joemar T. Miñoza, Leo Zosa

  3-19

  • PDF (English)
• The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands

  Nhi Pham Phuong Nguyen, Trang Thanh Bui, An Quang Ha

  20-40

  • PDF (English)
• Building a brand name for universities: A case study of Ho Chi Minh City Open University

  Anh Ngoc Nguyen, Duc Hong Vo

  41-54

  • PDF (English)
• The impact of access to finance and business environment on firm innovation in Vietnam: Moderating role of working experience of top manager

  Thu Thi Hong Nguyen, Minh Hue Nguyen, Bich Ngoc Do, Minh Thi Hong Le

  55-74

  • PDF (English)
• Corporate culture - externally committed values: The case study of DHG joint stock company on the Vietnam stock exchange

  Duyen Thi Le Chau, Hiep Minh Phuoc, Canh Minh Nguyen, Liem Thanh Nguyen, Nhu Thi Huynh Tran

  75-88

  • PDF (English)
• Exploring social media trends over the past decade (2010-2022): A bibliometric approach

  Van Vu Dung Pham, Anh Ngoc Hoang Bach

  89-98

  • PDF (English)
• The behavior of young people toward electric motorbikes: Evidence from Vietnam

  Lam Hong Tong, Chau Giang Nguyen, My Tien Ha Duong

  99-111

  • PDF (English)
• Exploring digital marketing strategies in small-sized enterprises in Vietnam

  Khanh Thi Ngoc Nguyen, Ngoc Thi Nhu Truong

  112-128

  • PDF (English)
• The effects of leader-member exchange on employee performance at commercial banks in Ho Chi Minh City: The role of job satisfaction and work engagement as mediating variables

  Nam Dinh Khuc

  129-139

  • PDF (English)
• The relationships between servant leadership, job embeddedness, and turnover intention of information technology employees

  Giang Hoai Kieu Le, Phuoc Hoang Vo

  140-156

  • PDF (English)
• The heterogeneity impacts of digital transformation, human capital, and trade openness on income and labour productivity in Vietnam

  Ha Minh Nguen, Ngoc Hoang Bui

  157-171

  • PDF (English)