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Ho Chi Minh City Open University Journal of Science: Economics and Business Administration
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10 (1) 2020
10 (1) 2020
Old version 10 (2) 2020
Published:
2021-01-05
Bài viết
Lecturers' adoption to use the online Learning Management System (LMS): Empirical evidence from TAM2 model for Vietnam
Thanh Khoa Bui, Minh Ha Nguyen, Viet Hoang Nguyen Tran, Huu Bich Nguyen
3
PDF (Vietnamese)
The influence of brand equity on consumer responses toward Cho Gao dragon fruits brand
Tien Khoa Tran, Van Phuong Nguyen, Vu Anh Thi Trinh, Thi Minh Nguyet Nguyen, Van Dien Tran, Thi Sa Huynh Do
18
PDF (Vietnamese)
Motivations for attracting customers and their intention to participate in tourism events in Ho Chi Minh City
Thuy Anh Trinh, Kiem Viet Thang Tran
37
PDF (Vietnamese)
The indirect effect of social capital on performance through resilience capability - The case of State-Capital Enterprises in Vietnam (SCE)
Chin Ngo, Thuan Nguyen
52
PDF (Vietnamese)
Factors affecting consumer’s bargaining behavior: The case of fashionable clothing
Tien Minh Dinh, Thi Yen Linh Phan, Thi Kieu Nhan Ho, Tran Huyen Trang Nguyen, Le Ngoc Thao Uyen Tran, Thi Ngoc Van Do, Khac Xuan Pham
62
PDF (Vietnamese)
Green construction performance – A study on stakeholders’ perceptions
Thi Thanh Xuan Le, Thanh Hoai Thu Nguyen
71
PDF (Vietnamese)
The effects of firm’s innovation on customer’s loyalty: A case study of Saigon COOP
Quang Hung Bui, Thuy Anh Trinh, Thi Thu Thao Nguyen, Pham Kien Minh Nguyen
82
PDF (Vietnamese)
The mediating role of passion in entrepreneurship intention: Identity centrality and role models increase passion
Thi Thanh Thuy Doan, Tran Cam Linh Nguyen, Ngoc Dan Thanh Nguyen
101
PDF (Vietnamese)
The impact of brand positioning and knowledge on attitude towards brand and purchase intention: A study of organic rice in Ho Chi Minh City
Thi Phuong Thao Hoang, Van Bao Long Lu, Le Thai Hoa Nguyen
136
PDF (Vietnamese)
The effect of perceived educational support, self-efficacy and planned behavior predictors on entrepreneurial intention of Ho Chi Minh City University students
Ngoc Duy Phung Nguyen, Ngoc Thuy Van Quang, Duc Dung Nguyen
149
PDF (Vietnamese)
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