Effects of E-Wallets on Consumer Behavior in Ho Chi Minh City

Abstract

This study was conducted to investigate the various factors that influencing e-wallet on consumer behavior of people currently staying/living in Ho Chi Minh City (HCMC). By using primary data through questionnaire survey with 5-point Likert scale for 482 users, the results show that six key factors were found in positively influencing the consumers’ behaviors, including (i) services expectancy; (ii) mobile payment knowledge; (iii) social influence; (iv) perceived trust; (v) perceived usefulness; and (vi) variety of services. The study also shows a difference in the habits of using e-wallets by age; accordingly, the age group from 25-32 has a higher habit level of using E-wallets than the rest of the age groups. Based on what we have learned from the study, it is meaningful for us to propose recommendations by encouraging people to use e-wallets as a means of non-cash transactions to meet their diverse purposes.