Factors Affecting Consumer Intention to Buy a Covid-19 Test

Abstract

This study determines the factors affecting consumers intention to buy a Covid-19 test in Ho Chi Minh City. The study uses survey data of consumers in this city. There are 250 valid answers for an analysis basing on SmartPLS data analysis software. The results show that five factors affect consumer intention to buy a Covid-19 test, including perceived usefulness of the product, price expectations, satisfaction, impact of the global epidemic, and perception of risk. The findings also demonstrate that awareness of the Covid-19 epidemic, subjective indicators, and perceived benefits positively and significantly impact the consumer intention to buy and use a Covid-19 test.